Communications Secretary Ramon Carandang:

On Ramon Jimenez starting work as Secretary of Tourism

[Delivered at Malacañang on September 1, 2011]

Ramon Reyes Jimenez Jr. has been appointed by President Aquino as Acting Secretary of the Department of Tourism.

Mon Jimenez, as he is known to his peers, has been in the field of marketing communications for a total of 35 years, and is considered one of the pillars of Philippine advertising.

He has spent most of his professional career as writer, creative director, or executive for the country’s top advertising agencies, even founding and serving as CEO of JimenezBasic. Before his appointment, he was Joint Chief Executive Officer and Senior Consultant at WOO Consultants, sharing his expertise with a number of successful corporations. Secretary Jimenez has worked as a Journalism and Marketing Communications instructor in some of the country’s most renowned universities, and is a sought-after lecturer for many successful corporations such as the San Miguel Corporation and the Jollibee Group.

He replaces and inherits the good work of Secretary Alberto Lim, who has laid the foundations for the continued growth of our tourism industry. We are confident that with his expertise, Secretary Jimenez will be able to build on the success of our tourism sector and expand the markets of this country’s tourism hubs.

The President, together with the entire Executive branch of government, welcomes Secretary Jimenez to his official family and looks forward to the growth of his industry and to the improved global profile of many of our country’s tourist destinations.