The Presidential Communications Development and Strategic Planning Office (PCDSPO) was established as an “other executive office” under the Office of the President, created by Executive Order No. 4, which was signed by the President on July 30, 2010. The PCDSPO serves as the President’s chief message-crafting body.
The PCDSPO is mandated to provide strategic communication leadership and support to the Executive Branch, all agencies and instrumentalities of government; and to lead the strategic communication of government through the formulation and enforcement of a National Communications Policy, which ensures coherence of messages, as well as open and extended channels of communication between the government and the people.
Communications Development The systematic application of the processes, strategies, and principles of communication, to bring about the objectives of the administration towards positive social change.
Strategic Planning The utilization of corporate or institutional communications to create, strengthen, or preserve, among key audiences, opinion favorable to the attainment of institutional and corporate goals.
The PCDSPO handles the following:
- Message Production, i.e., the deliberations, drafting, editing, formatting, and approval of textual and photographic material as may be used by the President or the Executive Branch in communicating the Executive Branch’s policies, positions and information.
- Message Crafting, i.e., the formulation of communication plans and directives as may be needed for message production.
- Messaging System, i.e., the step by step process for the accumulation, deliberation, approval and dissemination of official messages.
- Formulation of New Media Strategies, i.e., the harnessing the many different forms of electronic communication that are made possible through the use of New Media Instruments.
- Market Research, i.e., the systematic, objective collection and analysis of data about a particular market, issue, policy or controversy that incorporates data collection whether it be secondary research or primary research which is collected direct from a respondent.
- Market Analysis, i.e., a documented investigation of public opinion and trends that is used to inform the government’s planning activities particularly around decisions of policy, messaging, political strategy, and security.